Cross-Cultural, Targeted or Neither?



Hispanic Marketing Workshop

Discover the Right Approach to Engage Hispanics

Did you know Hispanics represent over 25% of the population in the top 15 U.S. markets? One of the trends we’re seeing this fall is that companies are embracing the opportunity to expand into this growing and diverse market.

You are probably already starting to recognize that U.S. Latinos are no longer a niche segment – which means there is a need to evaluate and adapt your growth strategies to engage equally with Hispanics as well as other audiences.

To help you learn more, we’re pleased to invite you to a Hispanic Marketing workshop hosted by one of our award-winning clients, Eriksen Translations and presented by Sandra Diaz, of DIAZ & CO.

Come prepared to learn new ideas and tactics and leave with practical guidelines that you can put into action right now.

Please feel free to forward the invitation if you think there are others in your company who may be interested.

We hope you can join us.

Thanks,
Peter & The Team at Lúgh


Workshop Presenter

Sandra DiazSandra Diaz, founder of DIAZ & CO., advises corporations on how to increase sales and market share by meeting the unique needs of U.S. Hispanics and other ethnic groups. Drawing on over 15 years of experience as a marketing executive at Citibank, Sears, L’Oréal, Sara Lee, and Colgate-Palmolive plus a Kellogg MBA, Sandra delivers targeted insights, strategic solutions, execution management, and business training that equips DIAZ & CO. clients to effectively capitalize on U.S. multicultural market growth.


Hispanic Marketing Workshop

September 16, 2014 
Networking 6pm | Presentation 7pm

32 Court Street, 20th Floor
Brooklyn, NY 11201

Register Now

Seating will be limited!


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