PBM — The Next 100
Perfect Building Maintenance (PBM), a comprehensive commercial real estate services company offering a diverse range of core competencies in janitorial services, security, painting, and metal and marble restoration, has refreshed its brand identity to attract a new generation of customers while maintaining its legacy.
The Challenge
As PBM approached its centennial anniversary, the company needed to modernize its brand image without diluting the equity built into it. The timeless and classic logo would benefit from a dynamic refresh to appeal to a contemporary audience, and adding a tagline would help communicate the company’s longevity and expertise.
The Solution
Lúgh Studio collaborated with PBM to redesign and reimagine their logo. We pulled inspiration from PBM's brand essence, values, and vision to ensure the new logo represented the company's commitment to excellence and innovation.
The New Logo
The redesigned logo blends modernity and tradition. The minimalist design features a polished, gleaming surface that symbolizes impeccable services. Dynamic lines create a sense of movement, reflecting PBM’s forward-thinking approach.
100 Years and Counting
We introduced the tagline “100 Years and Counting” to complement the logo, celebrating the company’s longevity and commitment to future excellence.
The Impact
The refreshed logo has been positively received by employees, customers, and industry peers. The new visual identity has captured PBM’s brand essence, resonating with a new generation of customers while honoring its heritage. The logo has become a symbol of PBM’s dedication to exceptional services, fostering pride among employees and strengthening brand recognition.
Showcase
