Carbaya is setting out to provide a better way to buy and sell pre-owned vehicles in the UK.
They came to us to communicate this first and foremost by developing a brand that would speak specifically to their value proposition and the UK market.
The penguin was the chosen direction based on the broad possibilities it brought to the table for advertising. Who doesn't like a penguin? Penguins are loyal, fast, efficient and well, they remind us of a butler and white glove service. Carbaya's service is fast, reliable and with it's 240-point inspection process, very white glove.