For any small business or startup, the primary goal is growth. Of course, this is challenging for early-stage companies with limited resources, which is why entrepreneurs need to get creative with their marketing methods. Growth hacking, a term coined by Silicon Valley’s Sean Ellis in 2010, enables business owners to make use of online marketing tools and software in an efficient, cost-effective way that maximizes a business’ reach and drives customer growth.
Lúgh Studio supports a range of clients, from startups to large enterprises, and our social marketing team has adapted to the goals and budgets of our smaller-sized customers through the practice of growth hacking. Here’s a list of some of the free and easy-to-use tools that our team utilizes:
Hotjar is a web analytics platform that provides insight on user behavior and experiences. It allows site owners to record real-time user activity through informative heatmaps, conduct surveys and collect feedback on specific pages. It’s a great tool for capturing the ‘who’ and ‘what’ components of your website and helps determine how you can improve user experiences (UX) and conversion rates.
Google Analytics is an advanced web metrics tool that measures your online presence. It monitors user activity and collects data, such as the amount of visitors your site attracts over a period of time, the frequency of repeat visitors, how visitors get to your website (i.e. referral, ads, direct, links or email), where your visitors are coming from, which pages on your site have the highest traffic, the average time spent viewing your site, bounce rates and much more.
SEMrush is an all-encompassing SEO tool that allows users to conduct keyword research, track keyword rankings, check backlinks, monitor competitor ranks, and complete a SEO audit of your website or blog. It allows users to build profitable keyword strategies and campaigns based on competitor insights, assess high-converting ad and web copy, audit backlink profiles and more.
SEOptimer is a free SEO audit tool that investigates a URL’s SEO ranking factors and provides a detailed analysis of how your website is read by search engines, including titles, meta descriptions, keyword density, the uniqueness of content, backlinks, page speed, etc. What’s more, the tool also presents a summary of action items for improving your website’s SEO based on the audit’s results.
Sumo offers a collection of apps and tools for growing email lists, driving web traffic and converting visitors. It’s compatible with a variety of web and ecommerce platforms, including WordPress, Shopify, Tumblr, Weebly, Squarespace, and Blogspot, and it also integrates with popular email marketing tools, like MailChimp.
MailChimp’s free, email marketing package is perfect for small businesses and startups. (Note: To qualify, you need to have less than 2,000 subscribers and send under 12,000 emails per month.) The application allows you to send thousands of emails at once, enabling the creation and management of mailing lists and newsletters, as well as the automation of email campaigns and collection of leads. The software also offers hassle-free integration with your website and is extremely easy to use, with no coding required.
MailMunch is an email subscription tool that boosts both opt-in rates and conversions. Through a variety of lead generation opt-in forms, with multiple themes, form types, and built-in analytics, MailMunch captures leads directly from your website and converts visitors into life-long readers, email subscribers and customers. Not to mention, it integrates with all major email marketing providers and web/ecommerce platforms.
BuzzSumo analyzes the type of content that performs best for a particular topic, keyword or competitor and suggests key influencers who can promote your brand. With this tool, you can learn about strategies and techniques for creating content that will reach and register with your target audience. BuzzSumo also informs you on titles that perform well in social media marketing and blogging within your industry.
Hootsuite is an awesome social media tool that allows you to effectively manage and automate your social media content across multiple accounts. Rather than having to log into all of your social networks separately, Hootsuite lets you schedule posts in advance and presents a clear overview of your content as a whole. The app also provides key metrics, such as post performance, and allows you to set up social streams per network for monitoring and engagement, which can focus on your personal activity or keywords threads.
Inbound is an industry news platform that offers a variety of marketing-related articles and industry updates. Through this community-based tool, you can create your own feed, which may consist of discussions, expert blogs, and other marketing materials. Users also have the option to participate in community discussions where some of the popular topics, include: strategy, content, SEO, branding, analytics, blogging, mobile and more.
Need help with your growth hacking strategy? Let us help. Book a free consultation with Lúgh Studio today.