Converting leads into customers is a critical aspect of any business’s success. However, it’s not always straightforward. Plus, depending on your experience, it can be difficult to know where to start. Today we are covering some of the best ways to convert leads into customers. We go over 13 different strategies most businesses can use...

Working with the right influencers can be a great marketing strategy for just about any company. That said, many people also wonder if influencer marketing for small businesses is just as effective. The short answer: yes. The long answer: only if you have the right strategies in place! Today we are covering everything you need...

In the bustling heart of New York City’s Times Square, where lights dazzle and billboards compete for attention, one company is changing the game of brand exposure, Welcome to Times Square. In collaboration with Lúgh Studio, the company has introduced a revolutionary mobile-ready website that offers visitors and advertisers a unique opportunity to see themselves...

Average customer value (ACV) is one of the most crucial indicators of success for a business. Not only is it an indication of a profitable business, but gives you valuable insight into your company as a whole.  In our latest ultimate guide, we will be covering why ACV is so important. We will also show...

If you want to capture attention with video, this post is for you. Today we are covering why video is such an important part of your marketing strategy. This is true for both larger businesses and nonprofit organizations. We will also give you tips on how to capture attention with video. Implement just a few...

An FAQ chatbot can be a great addition to any organization, nonprofits included. Available constantly, and able to help answer the most common questions, this kind of chatbot can play an instrumental role in aiding your audience. Today we will talk about five main benefits of implementing an FAQ chatbot. We will also go over...

As society develops, so too do the technologies that we all rely on. Technology trends are constantly coming and going. That makes it essential for organizations to adapt to them (and respond to them) if they want to stay competitive. With this in mind, we have put together a list of the topic nonprofit technology...

We have all heard of (and likely taken) email courses offered by companies. But what about email courses for nonprofits? A good, high quality email course can be every bit as valuable for a nonprofit. If you want to make one, you just need to follow a proven path. This is the past we offer...

Chatbots have been around for a while. Many companies now use them, and as they’ve become more popular (and sophisticated), they’ve even become quite common at nonprofits. Sounds great — but how do you maximize them at your own organization? In our latest ultimate guide, we go over everything you need to know about using...